Marina Botova · AI Product Builder

From idea or business problem to a working digital product.

MVPs · Business systems · AI automation

You bring the problem. I take it from structure to working product.

I help founders and small businesses turn ideas, messy workflows and repetitive manual work into useful digital products — combining product thinking, business logic, data and AI-assisted development.

MVPsBusiness systemsAI automation

Based in Montenegro · working with clients internationally

Discuss your project See my work Email me

How I think

I don't start with code. I start with the problem.

Problem first

Before anything is built, we get clear on what is actually broken, who it affects and what a useful outcome should look like.

Product logic

I map the workflow, user journey and data structure so the solution works not only in a demo, but in real life.

Working software

Then I build it. Business thinking, data and AI-assisted development stay connected instead of being handed from one specialist to another.

I can help define the right solution, map the workflow, structure the data and build the first working version.

How I can help

Three situations where I can take the problem from idea to working solution

You have an idea → you need an MVP

You have a product idea but don't want to hire a full development team before you know it works. I help define the core scenario and turn it into a working first version you can test with real users.

SaaS MVPs
Marketplaces
Community products
Customer apps
Prototypes

Your process is messy → you need a business system

Clients, documents, deadlines and tasks are scattered across spreadsheets, chats and manual processes. I turn the workflow into one clear system built around how the business actually works.

CRM
Client portals
Operations tools
Document workflows
Dashboards
Admin systems

Too much is manual → you need AI automation

If your team repeatedly copies, checks, classifies or routes information by hand, I connect the tools, data and AI so the process can run with far less manual work.

Lead processing
Document extraction
Email workflows
AI classification
Notifications
Data routing

Technology I work with

Lovable
Claude Code
Supabase
PostgreSQL
React
TypeScript
Python
SQL
GitHub
AI APIs

Featured work

Balabum

Social product · Founder project

A social platform built around what people do — not what they post. Balabum moves people from shared interests to real-world activities and relationships: hikes, sport, workshops, learning, creative and social events. Real participation gradually forms a Living Profile that reflects who someone is through what they actually do.

Product idea

Interests → action → people → identity
Activity discovery
Participation over feeds
Living Profile
Organizer flows
Multilingual product

My role

Founder
Product strategy
UX & user journeys
Business logic
Database logic
Testing
AI-assisted development

Technology

React
Supabase
PostgreSQL
RLS
PWA
Telegram integrations

“A product works only when the whole journey works — from the first idea to the person who shows up.”

Built from concept to a working multilingual MVPDiscuss a project like this Ask for the walkthrough

More projects

Montenegro Permit CRM

Business process design · Operations system

From operational chaos to one clear system. Relocation and permit businesses usually run clients, documents, payments and deadlines across spreadsheets, chats and calendars. This is a single operating system for the whole workflow: Client → Case → Documents → Deadline → Reminder → Completion.

Scope

Clients
Cases
Service catalogue
Document checklists
Payments
Deadlines
Reminders
Dashboard

My role

Process design
System architecture
Data model
Workflow automation
Product logic

A service business turned into a system where nothing depends on someone remembering.

Dream OS

Consumer product · Product thinking

Turning life goals into daily action. A mobile-first personal navigation product that helps people see where they are, define goals that matter and break them into small daily actions.

Scope

Life balance
Life areas
Goals
Daily micro-actions
Progress
Focus mode
Motivation

My role

Product concept
Simplification
Emotional UX
User flow
Mobile-first interface

A complex personal-growth idea made simple enough to use every day.

Exploring Montenegro

Website · Discovery & booking

A multilingual discovery and booking experience for outdoor Montenegro — helping visitors find activities through clear information architecture, multilingual content and simple booking flows.

Scope

Route & activity catalogue
Three languages
Event pages
Galleries
Booking & messenger flows
Mobile-first design

My role

Information architecture
Content structure
UX
Visual direction
Build

Why work with me

An independent builder who can own the whole thing

Product thinking

Outcomes, not screens

I focus on what the user needs to accomplish, not just what needs to be designed.

Business logic

Workflows and edge cases

A background in business processes means I look for dependencies and exceptions early.

Data mindset

Structure from day one

How information is stored and used is a product decision, not an afterthought.

AI-native speed

Concept to working product

AI-assisted development moves an idea to something real in weeks, not quarters.

Less translation

One owner, one thread

Nothing gets lost in hand-offs between strategy, design, data and development.

How I work

Four steps from problem to product

01 DefineWe clarify the problem, the users and the outcome that matters.

02 DesignI map the workflow, user journey, information architecture and product logic.

03 BuildI turn it into a working product with modern web tech and AI-assisted development.

04 Test & launchWe test real workflows, remove friction and get it ready for real users.

What problem are we actually solving?

What will show us the product is useful?

What is worth building first — and what can wait?

What that means for you

Small enough to move fast. Structured enough to build properly.

Product logic, data and implementation stay connected instead of being passed between specialists.

Services

Choose the problem you want to solve

Idea → MVP

From €1,500

For founders who have an idea and need a real first version to test.

Product direction and scope
Core user journey
UX and information structure
Database and business logic where needed
Working first version
Testing and launch preparation

Discuss my MVP

Business system

From €1,500

For businesses that want to replace spreadsheets, chats and manual coordination with one clear system.

Workflow analysis
CRM or operations logic
Client or admin interfaces
Documents, statuses and deadlines
Dashboards and reporting where needed
Integrations and automation

Improve my process

AI automation

From €750

For repetitive work that can be reduced by connecting your existing tools, data and AI.

Process audit
AI-assisted classification or extraction
Lead and email workflows
Notifications and routing
Integrations between tools
Testing on real cases

Automate a process

Every project is scoped individually. Prices are starting points, not fixed quotes.

Background

Why this combination works

Product · Data · Business

Now

AI Product Builder & Founder

Independent · Balabum

Product strategy, digital product development, UX, automation and AI-assisted development.

Recent

Data Analyst

Realytics

Data quality, analytics, SQL, Python, dashboards and business insight.

Before

Business & Operations

Previous experience

Business operations, process management, coordination and decision-making.

Less translation

One person who understands the business, the data and the build

Product logic, data structure and implementation stay in one place — so ideas don't get lost between specialists.

01· Now
AI Product Builder & Founder
Independent · Balabum
Product strategy, digital product development, UX, automation and AI-assisted development.
02· Recent
Data Analyst
Realytics
Data quality, analytics, SQL, Python, dashboards and business insight.
03· Before
Business & Operations
Previous experience
Business operations, process management, coordination and decision-making.
Less translation
One person who understands the business, the data and the build
Product logic, data structure and implementation stay in one place — so ideas don't get lost between specialists.

About

Business experience changed the way I build software.

I came to product development through business and data rather than a traditional software-engineering path. For years I worked with analytics, business processes, reporting and complex data. Building my own products led me deeper into UX, databases, automation and AI-assisted development.

Today I combine those worlds: I can talk to a founder about the business model, map the workflow, think through the data, design the product logic and turn it into a working digital experience. That's the work I enjoy most — taking something complicated and making it clear, useful and real.

Data & analytics background
Founder of Balabum
Business and process experience
Based in Montenegro · working internationally

Let's solve it

Have an idea, a messy process or work your team is tired of doing manually?

Based in Montenegro · working with clients internationally · English & Russian

Tell me what is happening now and what you would like to work better.

You don't need a technical specification. I can help turn the problem into a clear solution and a practical first version.

Email
marprilevskaya@gmail.com
Telegram
@marinabotova4