MBMarina Botova
Marina Botova · AI Product Builder

From idea to working product.

MVPs · AI Tools · Automations · Dashboards · Websites

You bring the problem. I build the product.

I design and build MVPs, AI tools, automations and digital products for founders and businesses — combining product thinking, data and AI-assisted development.

MVPsAI toolsBusiness toolsAutomationsClient portalsDashboardsWebsitesProduct strategy

Based in Montenegro · working with clients internationally

Start a projectSee my workDownload CVLinkedInEmail Marina
Marina Botova
How I think

I don't start with code. I start with the problem.

Problem first

Before anything is built, we get clear on what is actually broken, who it hurts and what a good outcome looks like.

Product logic

I map the workflow, the user journey and the data structure, so the product holds up once real people and real edge cases arrive.

Working software

Then I build it. Business thinking, data analysis and AI-assisted development in one pair of hands, without hand-offs.

I can help define the product, map the workflow, structure the data and build the first working version.

What I build

Five kinds of products I deliver

MVPs & digital products

  • SaaS MVPs
  • Marketplaces
  • Community platforms
  • Consumer apps
  • Internal products
  • Prototypes

Turn an idea into a working first version — for founders who want to test it without hiring a development team.

Business tools

  • CRM systems
  • Operations tools
  • Case management
  • Document workflows
  • Admin systems

Replace spreadsheets, chats and manual steps with software built around how your work actually happens.

AI automations

  • Lead processing
  • Document extraction
  • Email workflows
  • AI classification
  • Notifications
  • Data routing

Automate repetitive work by connecting your tools, your data and AI.

Client portals & dashboards

  • Client portals
  • Reporting dashboards
  • KPI panels
  • Analytics interfaces
  • Customer workspaces

One clear place for teams and customers to see what matters and act on it.

Websites

  • Startup websites
  • Expert websites
  • Service businesses
  • Landing pages
  • Product launches

Modern websites built to explain, convince and convert.

Technology I work with

  • Lovable
  • Claude Code
  • Supabase
  • PostgreSQL
  • React
  • TypeScript
  • Python
  • SQL
  • GitHub
  • AI APIs
Featured work

Balabum

Social product · Founder project

A social platform built around what people do — not what they post. Balabum moves people from shared interests to real-world activities and relationships: hikes, sport, workshops, learning, creative and social events. Real participation gradually forms a Living Profile that reflects who someone is through what they actually do.

Product idea

  • Interests → action → people → identity
  • Activity discovery
  • Participation over feeds
  • Living Profile
  • Organizer flows
  • Multilingual product

My role

  • Founder
  • Product strategy
  • UX & user journeys
  • Business logic
  • Database logic
  • Testing
  • AI-assisted development

Technology

  • React
  • Supabase
  • PostgreSQL
  • RLS
  • PWA
  • Telegram integrations
Balabum screen 1
Balabum screen 2
Balabum screen 3
Built from concept to a working multilingual MVPDiscuss a project like thisAsk for the walkthrough

“A product works only when the whole journey works — from the first idea to the person who shows up.”

More projects

Montenegro Permit CRM

Business process design · Operations system

From operational chaos to one clear system. Relocation and permit businesses usually run clients, documents, payments and deadlines across spreadsheets, chats and calendars. This is a single operating system for the whole workflow: Client → Case → Documents → Deadline → Reminder → Completion.

Scope
  • Clients
  • Cases
  • Service catalogue
  • Document checklists
  • Payments
  • Deadlines
  • Reminders
  • Dashboard
My role
  • Process design
  • System architecture
  • Data model
  • Workflow automation
  • Product logic

A service business turned into a system where nothing depends on someone remembering.

Dream OS

Consumer product · Product thinking

Turning life goals into daily action. A mobile-first personal navigation product that helps people see where they are, define goals that matter and break them into small daily actions.

Scope
  • Life balance
  • Life areas
  • Goals
  • Daily micro-actions
  • Progress
  • Focus mode
  • Motivation
My role
  • Product concept
  • Simplification
  • Emotional UX
  • User flow
  • Mobile-first interface

A complex personal-growth idea made simple enough to use every day.

Exploring Montenegro

Website · Discovery & booking

A multilingual discovery and booking experience for outdoor Montenegro — helping visitors find activities through clear information architecture, multilingual content and simple booking flows.

Scope
  • Route & activity catalogue
  • Three languages
  • Event pages
  • Galleries
  • Booking & messenger flows
  • Mobile-first design
My role
  • Information architecture
  • Content structure
  • UX
  • Visual direction
  • Build
Why work with me

An independent builder who can own the whole thing

01

Product thinking

Outcomes, not screens

I focus on what the user needs to accomplish, not just what needs to be designed.

02

Business logic

Workflows and edge cases

A background in business processes means I look for dependencies and exceptions early.

03

Data mindset

Structure from day one

How information is stored and used is a product decision, not an afterthought.

04

AI-native speed

Concept to working product

AI-assisted development moves an idea to something real in weeks, not quarters.

05

Less translation

One owner, one thread

Nothing gets lost in hand-offs between strategy, design, data and development.

How I work

Four steps from problem to product

01 DefineWe clarify the problem, the users and the outcome that matters.
02 DesignI map the workflow, user journey, information architecture and product logic.
03 BuildI turn it into a working product with modern web tech and AI-assisted development.
04 Test & launchWe test real workflows, remove friction and get it ready for real users.
What problem are we actually solving?
What will show us the product is useful?
What is worth building first — and what can wait?
What that means for you

Small enough to move fast. Structured enough to build properly.

Product logic, data and implementation stay connected instead of being passed between specialists.

Services

Ways we can work together

Idea → Prototype sprint

From €750

For an idea that needs to become something tangible.

  • Product direction
  • Core user flow
  • UX structure
  • Interactive or working prototype
  • Recommendation for the next stage
Start with a prototype

Build

From €1,500

For focused working digital products.

  • Business tools
  • Dashboards
  • Client portals
  • Websites with business logic
  • Small MVPs
Discuss my project

Product

From €3,000

For larger working MVPs and custom products.

  • Authentication
  • Database
  • Multiple user flows
  • Integrations
  • Admin functionality
  • AI features
  • Deployment
Build my product

Custom / ongoing

Let's scope it

For complex systems and long-term collaboration.

  • Complex systems
  • Long-term development
  • Automation ecosystems
  • Ongoing product collaboration
Let's talk

Every project is scoped individually. Prices above are starting points, not fixed quotes.

Background

Why this combination works

  1. 01· Now
    AI Product Builder & Founder
    Independent · Balabum

    Product strategy, digital product development, UX, automation and AI-assisted development.

  2. 02· Recent
    Data Analyst
    Realytics

    Data quality, analytics, SQL, Python, dashboards and business insight.

  3. 03· Before
    Business & Operations
    Previous experience

    Business operations, process management, coordination and decision-making.

  4. Less translation
    One person who understands the business, the data and the build
    Product logic, data structure and implementation stay in one place — so ideas don't get lost between specialists.
About

Business experience changed the way I build software.

I came to product development through business and data rather than a traditional software-engineering path. For years I worked with analytics, business processes, reporting and complex data. Building my own products led me deeper into UX, databases, automation and AI-assisted development.

Today I combine those worlds: I can talk to a founder about the business model, map the workflow, think through the data, design the product logic and turn it into a working digital experience. That's the work I enjoy most — taking something complicated and making it clear, useful and real.

  • Data & analytics background
  • Founder of Balabum
  • Business and process experience
  • Based in Montenegro · working internationally
Let's build something

Have an idea you've been meaning to build?

Based in Montenegro · working with clients internationally · English & Russian

Tell me what you're trying to create — even if it's still messy.

I'll help turn it into a clear product direction and a working first version.

Download CV

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© 2026 Marina Botova — AI Product BuilderDesigned and built by Marina Botova